Store sales have not been the main channel for the sale of office furniture; most of the enterprises are using the traditional marketing model, such as door-to-door sales, government procurement, exhibition and so on. So, how to be settled in the dealer stores in order to better survive it? Next, a small series of simple to share their own summary of the survival of the few rules.

Tip one: choose the booth to work hard

's settled in the booth selection, first to clear their market positioning and product style and product selection and matching of the booth, don't to save money blindly narrow area, but also avoid the gourd ladle. Such as children's furniture because of the small volume, relatively smaller exhibition area will be able to meet the product display; but the office furniture of the larger, so settled business booth selection to fully consider the characteristics, choose suited to showcase their products in the area, and the nature and science science division of the exhibition space.

Tip two: avoid products and display the direction of homogenization

Office furniture product homogeneity is not an individual phenomenon. Some fuzzy brand positioning, product appearance, function, materials, and other similar, as most of the artificial plate, color is given priority to with brown, walnut, gray, similar to the design, it makes very little difference. Settled business product display means single, most just simple products placed, is the largest on the desktop put a few fish tank, bonsai, computer samples, or a few pots of green plants placed in the corner, basically there is no "soft decoration" consciousness, there is no booth design feeling. While many manufacturers hope to seize market share through rapid expansion, so the same brand in the same store has a number of two booths. Expansion strategy is right and wrong, but settled in the same store to show the same furniture, to some extent, also led to the homogenization of the store products

Settled in the business should be based on their own strength (such as operating capacity, anti risk ability) to a reasonable expansion, the focus on the quality of the operation rather than the number of, to follow suit shop...

In the terminal store to introduce the concept of office environment, to a certain extent, "weakening" the problem of homogeneity, thus increasing the added value of the product. Here say "weakening" rather than "eliminate" homogeneity, mainly based on the objective development stage of office furniture. Weakening of the homogenization of office furniture products can be combined with the concept of office space, in the product display into more personalized style. Settled business may wish to use their brains to create an attractive office space, to promote the completion of the purchase behavior. Xiao Bian believes that the practice of a variety of furniture show is worth learning from. In the office furniture exhibition, we can see, exhibitors booth most through the design, each booth gives different feeling; if settled business booth at the store input appropriate funds, according to their own product style and the target of the aesthetic design, I believe there will be not the same effect, sales will play a role in promoting.

Although at the present stage, simply sell the furniture can survive, but in the long run, want to stand out from the many competitors, must have their own core competitiveness; pay attention to the office space soft outfit, from simply selling products into selling office environment, changing the traditional display, is to improve the competitiveness of one of the methods.